Your Free Customer Research Survey Generator

Get strategic survey questions that uncover your customers' real motivations, pain points, and decision triggers.
Use their words to create content and copy that connects and converts.

Inspired by proven frameworks from customer research and conversion experts like Jennifer Havice, Tony Ulwick, Peep Laja, & others.

👤Demographics & Role Details
💡Pain Points & Challenges
🎯Jobs-to-be-Done & Goals
👥Purchasing Behavior
⚠️Hesitations & Concerns
💬Language & Voice
⚡Purchase Triggers
🏆Competitors & Alternatives

Marketing & Customer Experience Survey Best Practices

How to get quality survey responses?

  • →Ask customers who bought from you within the last 6 months. Recent buyers are more likely to remember their decision-making process and respond.
  • →Keep surveys to 7-10 questions maximum. Longer surveys kill response rates.
  • →Use open-ended questions that capture authentic customer language. (Yes/no questions don't reveal the insights needed for effective copy.)
  • →Send surveys with direct subject lines like "Can you help me with some quick questions?" - Or use your brand-moderated Facebook Group, Subreddit, etc. And always mention the time commitment upfront: "Takes 5-7 minutes."
  • →Frame it as helping you improve: "We're always working to better serve customers like you and improve our products/services based on real feedback."
  • →If needed, consider small incentives: Discount codes, early access, exclusive content, etc.

What to do with the responses?

  • →Look for recurring language patterns in customer responses. The words they repeat become your messaging goldmine.
  • →Identify common trigger events that pushed customers to buy. These can reveal high-value insights.
  • →Note demographic patterns among your best customers. This data helps you tailor content to similar prospects.
  • →Inject their exact words into your copy and content: Website headlines, product descriptions, marketing emails, and more.
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Need help using these customer insights to improve your website and content marketing strategy?

Reach out to us for a quick intro!